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Home Blog From Listing to Deal – Behind the Scenes of a Real Estate Success Story

From Listing to Deal – Behind the Scenes of a Real Estate Success Story

08-09-2025

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At JSK Real Estate, every successful transaction is more than a signed contract — it’s the result of strategy, teamwork, market expertise, and a client-first approach.

Today, I want to take you behind the scenes of a real deal we recently closed, to highlight what it really takes to turn a property listing into a successful transaction — even in a complex market like Lebanon.

 

The Property: A spacious 3-bedroom apartment in Achrafieh – Carré d’Or, listed at $850,000. Beautiful finish, excellent location… but the market was competitive, and qualified buyers were limited.

 

Step 1: Strategic Positioning:

We worked closely with the seller to fine-tune the pricing strategy and prepare the property for professional photography and video.

We then launched a full-scale marketing plan:

- Feature on JSK’s high-traffic website (ranked among the top in Lebanon)

- Listings on all major real estate portals

- Targeted social media campaign including reels and story ads

- Direct communication with our internal database of active buyers

 

Step 2: Buyer Targeting & Tours:

Within the first week, our marketing generated strong traffic and qualified leads. Our agents conducted both physical and virtual tours, especially for Lebanese expats interested in returning home or investing.

The team stayed in constant communication with all prospects, ensuring that no question or hesitation was left unanswered.

 

Step 3: Negotiation & Closing:

The serious buyer came through our network. They were impressed by the visibility of the property, the professionalism of the agent, and the clarity of the process.

Negotiations were handled with transparency and efficiency, ensuring a win-win for both parties.

The deal was finalized — and both buyer and seller walked away satisfied.

 

What Made This Deal Work?

- A strong brokerage brand that clients trust

- A dedicated and trained agent who managed the process from A to Z

- Modern marketing tools that generate real visibility

- The JSK system — built over 15 years of success

 

In today’s market, selling a property isn’t about luck — it’s about precision, exposure, and guidance.

If you're thinking of selling or buying in Lebanon, partner with professionals who have the system — and the team — to get it done.

 

At JSK Real Estate, we turn listings into success stories.

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